On March 25th, Zadig & Voltaire, the favorite brand of French women, will be a featured guest at China Fashion Week (Spring) 2026 in Beijing. The event will be held at the historic Prince Jun Mansion, launching a spectacular cross-cultural encounter between East and West.
Why Zadig & Voltaire?
- Ranked #1 favorite brand among French women aged 15-55.
- 400+ boutiques across 30 countries.
- Prime locations in global fashion capitals: Paris, New York, London, Miami.
- Explosive growth in South America and the Middle East; leading the accessible luxury segment in South Korea.
[Image: Zadig & Voltaire flagship store on the Champs-Élysées, 12-14 rond-point des Champs-Élysées. Source: VOGUE FRANCE]
What’s the story behind the brand? The name Zadig & Voltaire pays homage to the Enlightenment philosopher Voltaire and the hero of his philosophical tale Zadig. Zadig represents the pursuit of authenticity, integrity, and optimism amidst life’s trials. Founded in 1997 in Paris by Thierry Gillier, who comes from a fashion family, the house breaks the traditional luxury mold. It perfectly interprets the “independent spirit” of Zadig and the “core value of freedom” of Voltaire, embodying the effortless elegance of Parisian women and becoming a vehicle for self-expression for a new generation. This unique identity has made it the top-ranked brand among French women for years.
[Image: Zadig & Voltaire PFW 2026 runway. Source: ZV Headquarters & Nowfashion]
The Brand’s DNA: Undefinable, combining wisdom with edge.
Born in Paris in 1997, Zadig & Voltaire is all about attitude: a style that is effortlessly chic, a femininity that is soft yet powerful, and an inherent sense of ease that deeply resonates with the modern urban woman.
The New Creative Director: Dan Sablon
This Paris-born creative has an impressive track record:
- Cut his teeth alongside Marc Jacobs in New York.
- Led creative projects for Carhartt and Fenty x Puma.
- Currently Culture Director of Vogue France, holding a finger on the pulse of fashion.
[Image: Zadig&Voltaire’s new Creative Director Dan Sablon at Paris Fashion Week. Source: VOGUE FRANCE]
His Vision: “Joining Zadig&Voltaire at this moment in its evolution is an honor. The brand has always embodied a distinct Parisian attitude, both relaxed and intentional. My ambition is to refine this energy and build a clear, sharp wardrobe, anchored in strong archetypes and nourished by current culture.” Founder Thierry Gillier states that Dan “understands our brand codes and has a modern vision.”
The Vision for China:
Yuan Zou, Board Member and Vice President Asia-Pacific of Zadig & Voltaire, explains: “Zadig & Voltaire’s DNA—our soft yet structured design, relaxed texture, and the ‘undefinable feminine strength’ we champion—perfectly aligns with the lifestyle of China’s urban ‘women of influence’.” She adds, “The Chinese market is a strategic cornerstone for European luxury brands and a key growth engine for the global fashion industry. Our top leadership personally leading the team to Beijing for this show demonstrates our firm commitment to deeply cultivating the Chinese market.”
Conclusion:
By blending Parisian new rock chic with Eastern artistic conception, Zadig & Voltaire, led by its highest management, demonstrates a powerful resolve to expand in China. We invite industry leaders and fashion innovators to join us. Let’s embark on this journey together, to explore new horizons and co-create a prosperous future for our Eurasian venture.
Contact our operating team for partnership opportunities!