S2S Group

Europe · France · China

Who are we?

S2S Group is the first Franco-Chinese company working with international influencers from Paris and Beijing. The agency is listed on BFM Business, and is approved by DOUYIN (TikTok China version).

We have been supporting cooperation between influencers and brands since 2018.

Our areas of expertise: branding, product development, and social network traffic.

The agency is listed on BFM Business, and is accredited by DOUYIN (TikTok China), which gives it unique advantages in Europe, and allows it to launch European influencers on TikTok in China. It is also subject to fewer barriers to generate gains on DOUYIN:

  1. You need a minimum of 100k followers on DOUYIN to start generating earnings on the platform. With the S2S Influencer Club, this threshold is 10 times lower: only 10k(100k) followers on the Chinese Tiktok. S2S influencers also have the opportunity to benefit from the agency’s investment in traffic on their DOUYIN account.
  2. Once the 10k subscriber barrier is passed, the influencer’s account unlocks the “S2S DOUYIN e-shop” function.

Why choose this sector?

The arrival of 5G in China, the explosion of social networks such as DOUYIN (TikTok China), BILIBILI (equivalent of YouTube), have allowed more than 100 Million Chinese influencers to develop their careers, and generate billions of euros in profits every day!

The opportunity from 2020: Play on DOUYIN! And this is also possible for Western influencers.

By joining the S2S International Influencer Club, you will be able to :

  • Reach 10K fans on Chinese social networks, with the investment of CLUB S2S in less than 3 months!
  • Manufacture your qualified and tailor-made product or brand trendy in your name.
  • Generate revenues on DOUYIN, via DOUYIN e-shop, by affiliation, or dropshipping
  • Seek opportunities to cooperate with Chinese brands
  • Build your reputation in China, valued worldwide
  • Gain travel opportunities and present your live on TV in China

How do I join the club?

How to be selected by DOUYIN (TikTok China) and become a member of CLUB S2S :

  1. Complete the S2S survey which will be submitted for validation by a Douyin team in China;
  2. After your selection, sign the contract;
  3. Receive the DOUYIN S2S Package(option): Shooting kit + Master class of the agency on DOUYIN (Chinese TIKTOK) for 1 year – at only 85 euros;
  4. Follow our S2S DOUYIN Academy to perfect your use of DOUYIN ;
  5. Build the success story with the pro agency!

(Note: All the influencers’ operations are done online from Europe. Joining the S2S International Influencer Club does not require Western influencers to travel to China).


Success stories with our influencers

  1. Paris Fashion Week catwalk show with the Chinese brand ERAL, CANAI
  2. Launch of cosmetic and fashion products: Eau précieuse, IAMNOT, HANEIA BEAUTY
  3. Promotion of the online game: Guns of Glory
  4. The king of popping arrives in China: Franqey