A Dream Journey to Giant Dinosaurs
“Zero‑investment pop‑up activation bringing high‑value family audiences to your venue”
In today’s competitive market, shopping malls, tourist attractions, science museums and event venues face shared challenges: flat foot traffic, homogenized family‑oriented offerings, and growing demand for high‑quality STEM‑focused leisure experiences.
A Dream Journey to Giant Dinosaurs, our turn‑key immersive dome‑cinema science exhibition, delivers a ready‑to‑deploy solution to solve these pain points. Developed by COOLAB Culture & Entertainment Co., Ltd., and represented by S2S Group for the EU market, this touring pop‑up experience combines authoritative palaeoscience content, 360‑degree full‑dome immersive projection, multi‑sensory interactive workshops, and retail of science‑themed merchandise — all in one modular package.
What the Exhibition Brings to Your Venue
The core of the project is a 7 m × 7 m geodesic dome cinema, hosting 18‑20 screening sessions each day with maximum 30 guests per show. Three authoritative dome films rotate on‑site, co‑developed with top palaeontology experts including CAS academician Xu Xing. The scientifically‑rigorous yet entertaining film library covers dinosaur evolution, Chinese prehistoric creatures, mass‑extinction mysteries and more. Titles have previously been screened at major science museums across China and won industry awards.
Beyond the dome theatre, the full‑site layout (150‑200 m² required) includes multiple engagement zones:
- Free‑to‑public themed photo installations: Social‑media‑friendly set pieces to drive organic footfall and social sharing without tickets.
- Hands‑on interactive zones: Sand‑pit fossil‑dig games, AI‑driven painting workshops, and fossil‑restoration activities. These workshops perfectly fill waiting gaps between dome screenings and extend visitor dwell time.
- Science‑themed merchandise retail: Dinosaur‑related cultural goods, educational toys and STEM kits create additional on‑site revenue streams.
“Our Unique Cooperation Model: Zero Capital Outlay for Partners”
We cover all investment, hardware supply, production, on‑site assembly, operation staff. You provide only suitable venue space (atrium, plaza or open hall with 150‑200 m²). No capital investment is required from your side.
We operate the exhibition under our self‑run model for a 3‑month term (including setup, public operation and dismantling). You gain:
✅ Surge of high‑intent family visitors (core audience: families with children aged 2‑12; secondary audience: teens and young social‑media‑driven visitors).
✅ Boosted peripheral consumption across your venue’s event, F&B, retail and oriented businesses.
✅ Elevated venue brand image with authentic museum‑grade science‑culture content.
✅ Shared revenue from ticket sales, study‑tour programmes and derivative‑product sales.
Scalable Multi‑venue Compatibility
This modular pop‑up adapts to diverse partner scenarios:
- Shopping Malls: Atrium pop‑up activations to lift weekend & holiday foot traffic.
- Tourist Attractions & Theme Parks: “Park‑within‑park” add‑on attraction, bundle with combo tickets.
- Science centres, museums & educational institutions: STEM outreach programmes, science‑festival highlights.
- Venues, show events, trad fairs & lifestyle festivals: Premium family‑experience zones for large‑scale public events.
Furthermore, this is the opening chapter of our long‑term science‑IP touring matrix. After A Dream Journey to Giant Dinosaurs, our pipeline includes Exploring Mars, Aviation Roaming, and Deep‑Sea Mysteries series. Successful co‑operation on the dinosaur exhibition unlocks priority access to our full future IP catalogue for your venue.
Why Partner with COOLAB & S2S Group?
We deliver full‑chain closed‑loop operation: original dome‑film content creation, modular hardware deployment, on‑site execution, multi‑channel marketing and merchandise operation. All hardware is transportable, rapidly‑assembled, eco‑friendly and reusable for subsequent tour stops. Our science content is backed by peer‑recognised palaeontology consultants, ensuring educational credibility for public and educational audiences.
Get in Touch
If you operate event venues, shopping centres, tourist destinations, museums…across Europe and North America and are looking for high‑impact, low‑risk immersive pop‑up content to drive traffic and revenue, we would love to discuss custom co‑operation terms.
Contact our business‑development team to receive full project decks, case references and win-win proposals!