Design-First, Price-Smart: ASTRAUX Launches Three Original Lifestyle Tech Products in Berlin

A cute car for €5,990 that redefines the joy of travel.

Berlin, September 4, 2025 — Why launch one product when you can launch three — across mobility, AI robots, and wearable tech? On September 4, ASTRAUX, a Chinese Dubai-based startup and global lifestyle tech brand, is redefining the future of urban mobility. At its highly anticipated Berlin global launch event, ASTRAUX unveiled three original designs, headlined by its €5,999 trendy electric microcar that stole the spotlight.

The launch attracted over 200 international media outlets, industry leaders, and tech influencers, with 1.2 million livestream viewers tuning in across YouTube, TikTok, and Instagram. At the launch event, 10 partners signed orders for more than 30,000 ASTRAUX EVs on the spot, marking a major milestone in the brand’s global expansion.

The stage lights,cheerful music, and live product demos turned the event into a magnet for both tech veterans and Gen Z creators. Attendees got their first glimpse at a striking EV for all drivers, a companion robot with a growth engine, and multi-function smart glasses — products that, together, embodied ASTRAUX’s vision for a design-first lifestyle for global audiences.

Launch Replay: https://youtu.be/oYBx-ZL95Qc?si=4UijI9cCx0szjMdg

Pre-order Mini EV: https://astra-ux.com/fr/products/al6-al7 / https://fr.aliexpress.com/item/1005009863876683.html?gatewayAdapt=glo2fra4itemAdapt

Event stage, showcasing ASTRAUX EV Microcar

Content creator Hector (@elhectorwtf on Tiktok) trying the karaoke function of ASTRAUX EV Microcar

ASTRAUX Micro Electric Vehicle

The ASTRAUX micro EV was presented as a category-defying small electric vehicle built for all-generation. Priced at an early-bird offer of €5,990 (original price €6,990), the ASTRAUX Mini EV makes personal mobility accessible to the next generation. Its compact, stylish design instantly drew crowds, with fans lining up to take photos and share across social media.

Certified under EU L6e/L7e regulations, it allowed driving from as early as 14 years old in select European countries — offering a fresh entry point into eco-conscious, independent transportation.

With oversized headlights, a panoramic roof, and 360° visibility, the micro EV stood out in both function and personality. Guests were drawn to its customization wall, where more than 99 vehicle wraps and limited seasonal editions were showcased. Built-in features such as mobile karaoke and ambient light modes redefined it as not just a car, but a personalized mobile experience hub.

Aimon – Interactive Growth Companion

Priced at just €99, Aimon is a pocket-sized interactive companion designed to grow with its owner. Its growth engine unlocks new looks over time — a sporty user’s Aimon might develop playful “abs,” while a travel lover’s version could gain explorer-themed styles.

The demo area buzzed with laughter as guests tapped, shook, and patted the robot to trigger expressive haptics, lights, sounds, and animations. Its contextual AI allowed it to react to time, weather, mood, and surroundings — whether grumbling during a traffic jam simulation, dozing off on a desk, or “scouting” the show floor from a backpack. When two Aimons “met” during the presentation, their duo animations became an instant hit with the crowd.

ASTRAUX Smart Sunglasses

Retailing at €79, ASTRAUX smart sunglasses combine minimalist aesthetics with practical multi-functionality. They integrate UV400 sunglasses, an 8MP first-person action camera, and open-ear audio, all in a lightweight frame with an adjustable telescopic hinge for universal fit.

During the live demo, the glasses impressed with hands-free content capture, music playback, and real-time translation & Q&A powered by ChatGPT. Creators at the venue were quick to post POV videos from the glasses, fueling online chatter.

A New Kind of Company, Built for a New Generation

ASTRAUX’s mission was simple yet ambitious — Equality of happiness，to make technology expressive, joyful, and emotionally resonant. Its launch motto, “Style it. Live it. Show it.”, reflected the company’s belief that devices should integrate into lifestyle as naturally as fashion or music. By debuting a micro EV, an AI companion, and AI glasses all in one show, the company had not only introduced products, but also signaled a cultural shift in how young consumers could live with technology, and thus continues to inspire a new global lifestyle where technology, design, and affordability meet, making premium urban mobility accessible to all.

ASTRAUX announced that Berlin marks the start of its European expansion, with plans to grow through local partnerships, immersive test-drive programs, and exclusive pre-order campaigns.