BYD continues to make waves in Paris, seamlessly blending automotive innovation with cultural heritage. Through a series of events at its flagship store on the Champs-Élysées, the Chinese brand has successfully showcased traditional culture, sustainable mobility, and cutting-edge technology.
A Cultural Feast in the Heart of Paris
Every month, BYD offers visitors a unique immersive cultural experience. Recently, the Winter Solstice-themed event drew significant attention, featuring traditional winter decorations and a selection of festive delicacies such as dumplings, glutinous rice balls, and milk tea. The warm and welcoming atmosphere allowed guests to experience the charm of Chinese traditions firsthand. Additionally, a live calligraphy demonstration provided visitors with an intimate look at the artistic beauty of Chinese culture.
The audience responded with great enthusiasm, deeply moved by the warmth of Chinese festivities and resonating with BYD’s message of confidence in winter driving and commitment to eco-friendly mobility.
BYD Tang Shines on the Champs-Élysées
During the Christmas season, the BYD Tang all-electric SUV made its grand debut at the Champs-Élysées flagship store, captivating visitors with its exceptional performance and intelligent technology. As a seven-seater pure electric SUV, the BYD Tang boasts a 530 km range (WLTP standard), 0-100 km/h acceleration in just 4.6 seconds, an all-wheel-drive system, and an impressive 1,655L trunk capacity, perfectly combining high performance with comfort.
Throughout the event, BYD introduced special Christmas offers, including eco-friendly subsidies, trade-in programs, and free test drives, attracting a large number of French consumers eager to experience the brand firsthand. BYD is actively driving France’s transition to green mobility.
A Spectacular Event Every Month
From Chinese New Year celebrations to Lantern Festivals and traditional Chinese art showcases, BYD’s themed events are gradually transforming the Champs-Élysées into a window into Chinese culture. These initiatives not only strengthen Sino-French cultural exchanges but also raise awareness about the future of new energy vehicles.
With a strong commitment to sustainable mobility and a passion for Chinese heritage, BYD is not only a leader in the automotive industry but also a bridge connecting cultures worldwide. Let’s look forward to next month’s event and continue discovering more surprises on one of Paris’s most iconic avenues!
BYD Harmony Auto officially arrives in Zurich!
Join us on April 2, 2025, from 4:30 PM to 6:00 PM at Uraniastrasse 31/35, 8001 Zurich, and witness the future of electric mobility! RSVP: chloe.tetelin@s2sgroup.fr
