S2S Group and Banrich Trading jointly conducted a marketing strategy from A to Z for the pharmaceutical cosmetics brand Eau Précieuse: SEO, packaging transcription, online and offline promotion of the brand, recruitment of KOLs (Chinese influencers), mention of Eau Précieuse in the Chinese press and selection of subcontractors.
Eau Précieuse is a brand dedicated to the care of problem skin. The brand wanted to expand its market in China.
The Chinese market presents many opportunities for cosmetics companies. In 2017, the value of this market has been estimated at more than 31 billion euros (251.4 billion RMB) (source: China Trade Research), of which 80% is held by foreign cosmetic brands (source: Cosmetics China Agency).
Results of this marketing and communication strategy:
B2B Ranking: Top 54
Turnover on the 1st day: 50 000€
Ranking of the brand in the cosmetics sector: Top 3
Daily conversion rate: 19.8%