The letter S comes from the initials of the agency’s name, S2S Group, where S2S stands for “Success to Success”, an expression representing our concept of win-win. The colours chosen are mainly blue, white and red: France.
If you pay attention, you will also see that the two dots at the ends of the letter correspond to Yin and Yang, an allegory of Chinese philosophy that we hold so dear.
The logo therefore perfectly symbolizes our desire to combine the two cultures and markets, French and Chinese, to achieve harmony and success. But moving from one point to the other is not easy. It is made up of many connected points, just as people are connected to each other, just as the actions of a strategy are connected to each other to form a solid and promising whole.
In these times of constant change, good communication and understanding of the other are essential values for our bicultural Franco-Chinese team. So, let’s connect, be understanding, and help each other.