Franqey – S2S Group

The first success of Franqey on Douyin in partnership with S2S GROUP is available to you:

Introduction to KOL

Account development

Comparison of Tiktok and Instagram data

Analysis of the user portrait

Introduction to KOL

Franqey is a famous dancer and choreographer in the field of hip-hop. He has danced with various underground dance groups since his youth. Having participated in hundreds of international street dance competitions, such as “EGU-SPLOSION” in Japan, “Cercle Underground Suprême” in France and “Keep on Dancing” in China, this popping master has an extremely rich competitive experience than either in Cypher, 7 to Smoke, or Battle, and he has already taken on the role of judge.

Always on the move, he started with S2S Group in the TikTok adventure in China. Under the beats and hectic tempo of hip-hop music, Franqey transmitted to the spectator his love for street culture. Thanks to his amazing talent for freestyle popping, he was called “Little Canon” by the Chinese fans who follow him on his Douyin account.

Account development

First video: April 14, 2020

Here is the first video published by Franck. In this video, we generated traffic for 20,000 views, and reached 34,000 views in total. (“W” means 10,000 in Chinese)

Phase two: April 14, 2020 – April 17, 2020

Franck published a total of six videos, collecting a total of 100,000 views. His account is directly linked to “#popping” by agence (his dance specialty, and subject of all his videos) and his account level is increased.

Phase three: April 17, 2020 to June 8, 2020

Franck published a total of 32 videos, with a total of 694,968 readings, and S2S traffic reached 250,000. The average number of views for one of his videos is 19,217 times. The number of fans is 8,546 subscribers. The number of subscribers increases on average by 267 per published video.

**Trend of video views during the last 30 days**

**Specific data from one of Franck’s videos**

Comparison of Tiktok and Instagram data

The two series of images below indicate the disparity of engagement of subscribers for the same post, published on Instagram and Douyin (TikTok China) on the same date. In one week, the views on Douyin were 10 times more numerous than on Instagram, thanks to targeted promotion and higher traffic on Chinese social networks. Here are details that point out this significant gap.

**The N ° 1 publication on Douyin** 103k views, 232 comments, 3282 like

**The N ° 2 publication on Douyin** 131k views, 735 comments, 8031 like

**N°1 Instagram Post**
9248 views 66 comments

Analysis of the user portrait

Subscriber profile:

1- Based on the first data collected, we define the targets for each influencer, to better orient the following content.

2 – Most of the time, the influencers’ subscribers are concentrated in a specific region of China (the big cities), which allows us to see their profile more precisely.

3 – We follow what type of device is used by subscribers to explore TikTok, and what are their preferences in terms of searches carried out (keywords and most searched themes)

4 – Fidelity of targets

Our business relies in particular on an in-depth analysis of Chinese big data. All these details allow us to determine the content best suited to the Chinese market based on the influencer profile. With this data, we can precisely draw the portrait of the influencers’ targets, in order to find in the future commercial cooperation for the products or services adapted to these targets, and thus generate profits.

Find him on Instagram: @franqey_lks