BYD officially entered the Swiss market on April 2, marking its European expansion with the grand opening of its first Harmony Store on Zurich’s prestigious Bahnhofstrasse district. The launch event attracted considerable local media and public interest, showcasing BYD as a global leader in electric vehicle technology.
Three Flagship Models Introduced
BYD unveiled three key models for the Swiss market: SEAL (sedan, BEV), SEALION 7 (SUV, BEV), and SEAL U DM-i (SUV, plug-in hybrid). BYD Executive Vice President Stella Li highlighted technological innovation as BYD’s core strength and driver of its sustainable growth in Europe.
High-Profile Guests Join Ceremony
The opening ceremony of the first flagship Harmony Store in Zurich gathered numerous distinguished guests from the political, business, automotive industries, and the media, including Mr. Mao Jun (Chinese Embassy Chargé d’Affaires), Ms. Chen Yun (Chinese Consul General in Zurich and Liechtenstein), Stella Li (BYD Executive VP), Maria Grazia Davino (Regional Managing Director of BYD Europe), Jontey Lee (Swiss Country Manager), Jack Feng (Harmony Auto Chairman), Ma Qiang(Vice President of Harmony BYD Europe), Zhou Lei(Business Representative of Harmony BYD Switzerland) and Petrit Shtanaj (Zurich Store GM).
Strategic Expansion Highlighted
Stella Li emphasized the importance of the Swiss market as a strategic foothold in Europe. She thanked Harmony Auto for their strategic collabo
ration, reaffirming BYD’s commitment to providing premium green mobility solutions and expanding its European footprint.
(From left to right: Petrit SHTANAJ, Chen Yun, Feng Changge, Stella Li, Mao Jun, Maria Grazia DAVINO, Jontey LEE)
Consul General Chen Yun congratulated BYD on the opening of its Zurich store, highlighting the launch as a prime example of economic and trade cooperation between China and Switzerland, reflecting both countries’ shared ambitions in green economic development. She remarked that BYD’s success symbolizes the global reach of Chinese manufacturing and encouraged BYD to continue innovating, achieving even greater successes in Switzerland, and providing Swiss consumers with more premium green mobility solutions.
Prime Location and Innovative Design
The Harmony BYD Zurich Store, strategically situated in the Bahnhofstrasse district—renowned globally for luxury retail—boasts a high-standard, sophisticated design. Bahnhofstrasse stretches approximately 1.4 kilometers from Zurich Central Station to Lake Zurich, surrounded by luxury boutiques, prominent banking headquarters, and high-end business hubs, symbolizing Zurich’s blend of luxury, culture, and financial prowess.
technological sophistication. It features panoramic glass facades, sophisticated lighting systems, and environmentally friendly construction materials to set a benchmark as a “zero-carbon showroom.” The store occupies over 500 square meters, spread across two levels: the ground floor showcases an open exhibition area with BYD’s full line-up—SEAL, SEAL U DM-i, and SEALION 7 models. The basement hosts a VIP lounge, equipped with intelligent interactive tables, a custom coffee bar, and an immersive BYD cultural experience area.
The Zurich Harmony Store employs a highly trained team certified by BYD Europe, offering personalized service and expert product knowledge. The store provides immersive experiences through interactive displays, premium amenities, and dedicated customer service, attracting significant attention from both guests and local consumers.
The opening of the Harmony BYD Zurich Store marks a notable expansion for BYD in Europe, significantly enhancing brand awareness and influence in the region. It also represents Harmony Auto’s strategic entry into Switzerland, further strengthening its European service network. BYD and Harmony Auto will continue deepening their cooperation, opening additional locations in Switzerland and across Europe, and further driving the adoption of new energy vehicles on the continent.
Looking ahead, BYD will further strengthen its localization strategy, collaborating with more partners to advance the global transition toward sustainable, green mobility.
